How do I get my business found in ChatGPT?

Understand what “found in ChatGPT” means

A business name in an answer, a citation linking to your website and a visitor who clicks through are different outcomes. Decide which matters to you before assessing progress. A mention without relevant customer interest may have little commercial value.

Search-enabled conversations can draw on web information, but not every answer is a live web search. Results also depend on the question and context. One screenshot of a favourable response is not evidence of consistent visibility.

Make the business facts explicit

Start with the information a prospective customer needs. Explain your main services, the types of customer you help and the areas you serve. Make contact and about information easy to find. Avoid relying on a logo or an image to communicate essential facts.

Consistency matters for understanding. If different pages describe the business differently, tidy up those contradictions. Clear context helps distinguish your business from another organisation with a similar name.

Check access before producing more content

OpenAI identifies OAI-SearchBot as a crawler used for search. Check whether your robots rules, security service or hosting configuration prevents relevant crawler access. Allowing access is a prerequisite for discovery, not a promise of inclusion.

Search-crawler access and model-training permissions are distinct decisions. Review the current provider documentation rather than assuming a single robots setting controls every AI use.

Publish answers with a commercial purpose

1. List the questions customers ask before making an enquiry.
2. Answer the questions that match services you actually provide.
3. Include useful detail: suitability, process, limitations and factors affecting the decision.
4. Connect each answer to the relevant service page.
5. Review information when your services or market change.

For a specialist supplier, a comparison of product materials may help a buyer more than a broad article about the history of the industry. The objective is relevant discovery, not simply more text.

Measure carefully

Review attributable referral visits and resulting enquiries where your analytics supports them. Supplement that with a small, consistent set of relevant questions checked over time. Keep the wording and date so comparisons have context, and avoid treating a changing answer as a precise ranking report.

Our AI-search optimisation programme starts with clarity and useful content. The introductory guide explains the broader approach.