01 — Understand the website and market
Tell us what you sell, who you want to reach and where you operate. We look at the website’s structure and important pages, alongside available search information. The first question is whether the programme is a sensible fit.
02 — Identify the biggest opportunities
We prioritise problems and gaps that connect to commercial value. An inaccessible service page may matter more than another blog article. Weak location information may be the main obstacle for a local business.
The initial scope, access requirements and contractual terms are confirmed before starting. You should understand the focus and what input is needed from you.
03 — Improve pages and search structure
Work can include titles, headings, service information, internal links and technical checks. We improve clarity for customers and search systems together. Any development work outside the programme needs a separate scope discussion.
04 — Build useful supporting content
Where content is needed, we answer relevant questions and link the answers to your services. Business facts and expertise must be accurate. We ask for the information required rather than filling gaps with unsupported claims.
05 — Measure, refine and repeat
Review relevant indicators in context: visibility for appropriate searches, useful visits and enquiries where data is available. Use the findings to choose the next priorities.
Results do not move in a straight line, and no ranking or AI citation is guaranteed. The programme focuses on consistent, useful improvements instead of promising a fixed outcome.
What we need from you
- Your website and a clear description of the main services.
- The customers and locations you want to reach.
- Appropriate access, agreed through a suitable process.
- Accurate business information and feedback on content where needed.
Do not send passwords through the enquiry form. Start by telling us about your website.
Questions, answered.
What happens in the first month?
The initial work depends on the website. We establish priorities and scope before starting, then focus on the most useful agreed improvements.
How much of my time is needed?
That depends on the accuracy of existing information and the work required. We explain what input and approvals are needed before the programme begins.
How long before results appear?
Timescales vary by the starting point and market. We cannot promise a ranking by a fixed date. Progress is reviewed to guide further work.